Advertisement in a movie

Advertisements excists in many forms.
I already told you about a few forms, but there is one form I haven't mentioned: advertisements in tv-series or movies.

Showing brands in movies or series is also a form of advertising. The actor/actress who uses a certain product, for example drinking Coca Cola, will trigger the audience to use that same product.

In my favourite movie called 'New Moon', which is a movie about vampires and werewolves, the lead-character wears sneakers of the brand: 'Vans'.
This movie is based on the second book of the fourfold 'Twilight' books which are written by Stephanie Mayer.
I'm a big fan of these books and this movie. For the ones who don't know this movie, watch the trailer below:



Because I'm such a big fan of this movie and the actors and actresses who play in the movie, I pay attention to what they wear in the movies and wich brands they use.
Not that I will use all of these brands myself, but I just like to see that the brands really associate with the characters.
And it caught my eye that the leading character called 'Bella' wore Vans.
On the picture above you can see shoes of the brand 'Vans'.

I did liked the shoe-brand Vans before I watched this movie, but after this movie I liked the brand even more. This is a form of advertising.
Because I saw an actress in a (according to me) very good movie I felt more attracted to the brand.
If I saw the brand in a movie which I didn't like, I wouldn't be more attracted to the brand.

Last week when I went shopping I even went looking for my own Vans. From this fact you can conclude that the movie made me want to by a brand, so the advertisement worked.

Conclusion is that also movies can help companies or brands with their advertisements. Movies who advertise for certain brand or companies will also help this brand or companie to make more profit.

I hope you liked this blog.
Please visit again to see if my last blog is posted yet!

XoXo Tessa