What is advertisment?

Advertisement is one of the most important forms of communication. Companies or organisations can communicate with the customers by making advertisements. Every day customers are faced with a lot of advertising messages, so everyone has differend opinions about advertisments. Some people say that advertisment is crucial, others say it's a waist of time and energy.

What is your opinion about advertising? (let me know!)

In dutch advertising has a lot of different meanings. It can refere to temporary low prices, a campaign to make a new company familiar, to creating an image for a special product or campany or it can refere to articles in news papers for example.

In short: advertising is certain information about brands, organisations/companies or ideas with the main goal to influence the knowledge, attitude or behaviour of the target group in a positive way.

Advertising is also used to make more profit out of the customers. Advertisments bring the customers to the stores and most of the time it also makes the customers spend money. By using advertising you can give your brand, company or products a certain image. An image tells something about the kwality, reliability and the service of a brand, company or product. To make more effort out of customers you have to create a positive image. This image can be created by the experience that people have using your producs or services. It can also be created by making commercials, by placing articles in news papers or magazines or even by telling a story about your brand, product or company on the radio.


Above is an example of a commercial.

So you see there are a lot of different kinds of advertisements and a lot of different meanings of the word. In my next 3 blogs I'll tell you something more about a certain form of advertisement. I'll also give examples of companies who use that kind of advertising. And final I'll will give my meaning about the use of the advertisement by the companies.

Thanks for reading, and don't forget to response on the question I asked ealier!

XoXo Tessa