Magazines

Companies who use advertisement in their marketing-communication-mix can choose between television, radio, internet, magazines, news-papers and outside media.
There are a few factors who are important with this choice. As a company you have to send a communication message. Timing and budget are the 2 most important factors you have to take into account by choosing your form of advertising.

In this blog I'll talk about the different kinds of magazines who can be used for advertisements. In the next blog I will give the advantages and the disadvantages about the use of a magazine for advertising. I will also discuss a few companies who use this kind of advertising and I will give my opinion.

In the Netherlands there are a lot of different kinds of magazines. You can place each magazine in a certain category.
These categories are:
- Weeklies
- Public magazines (magazines for men or for women for example)
- Broadcasting magazines
- Relation magazines (free magazines in supermarkets for example)

Weeklies
Weeklies are sort of magazines who are turned to the most intellectual part of the society.
It contains information articles about certain parts of the society and it contains opninion forming statements.

Public magazines
Public magazines are specially made for a target group, for instant women.
In can contain many subjects. The subject depends on the target group of the magazine.
A few examples of this kind of magazines are Elle and Cosmopolitan.

Broadcasting magazines
Broadcasting magazines are magazines for broadcasting associations in the Netherlands. Zoetermeer for example, is a small city in the Netherlands, and every resident in Zoetermeer recieves a magazine once a week about activities and happenings in their city.

Relation magazines
Relation magazines are magazines from stores, supermarkets etc. In the Netherlands we have a supermarket called 'Albert Heijn'. They give away free magazines which includes recipies and sales in the supermarket.
These kind of magazines have something to do with the store where they are given away, that's why it's called: Relation magazine.

These were the different kind of magazines we have in the Netherlands.
Read the next blog, that blog will continue where I now have finished.

XoXo Tessa