Magazines part 2

In my third blog I told you about the different kinds of magazines we have in the Netherlands.
Now I will give you the advantages and the disadvantages of using magazines for your marketing communication. In the next blog I will tell you something about a few brands who used this kind of advertisement, and final I'll give my opinion about the use of magazines for advertisments.

Marketing communication with magazines can provide a few advantages, which are:
- you can get to a specific target group, by making a magazine about interesting subjects.
- the quality of the use of magazines has a high and positive reputation
- magazines have a long lifespan
- besides advertisements in magazines there are also possibilities for inserts.
(inserts are small brochures in a magazine)

The disadvantages of the use of magazines for advertisements are:
- Magazines have long delivery period. It takes long to get the magazine to the customers.
- In some magazines the advertisements of brands or companies are placed in small squares (also known as ad-banking). This makes it easier for the customers to skip the advertisements.
- Most of the time it takes long to get to the target group. The magazine first has to get known and it has to be fun to read for the customers.

By using magazines for your marketing communication you have to choose between two points. Eighter you'll make a whole new magazine or you'll post an advertisement in a magazine.
Before you can make this choice you have to know the advantages and the disadvantages of using magazine.

To continue, read my next blog!

XoXo Tessa