Advertising techniques

To create a commercial that gets to the customers you have to use certain advertising-techniques.
In this blogs I will give some of these techniques and a few exampels how brands use these techniques.

Advertising companies use certain techniques to persuade the costumers.
They have to sell the product, they have to bring the costumers to the stores and they have to send a message to the costumers.
All of this can be done by the following techniques:

- Repeat: You have to repeat your message over and over again so
that it will stick in the costumers head.
This technique makes sure your product or brand will be recognized.

- Groupspirit: By implicating that already a lot of people use your
product, you can adapt to the feeling 'wanting to belong in a certain group'.

- Testimonies: To show the superior quality of your product you can
make a use of testimonies from ordinary users, experts or both. You can also
use 'famous persons' (also known as: testimonials)for this technique.

- Action: By putting costumers under pressure to choose fast with
little time for reflection, advertisers hope to stimulate impulse purchasing.

- Connection: Advertisers try to connect certain things to there
product to make their product just as eager as these things. These things could be
landscapes, models and other comparable image-materials.


With Nike for instance you immediatly think of sports or at least something sportive.
Well this is an example of a certain "thing" you can associate with your product.








- Slogans: A slogan remembers the costumers about the offer of the
products. A famous Dutch slogan is the slogan of the radio transmitter 3FM. Their
slogan is: If you love music, you'll listen to 3FM!

- Age: by focussing your attention to a certain age, you will know
how to communicate with your target group.

- Teasing: Try to make the customer curious by making the customer
quess what kind of product your promoting. This technique uses symbols and makes
the customer really think about an advertation.
An example of a brand who used this technique is BEN. BEN was a Dutch mobile
company who made posters which only said: 'Hello, i'm BEN'.

- Buzzer: Let a Buzzer try your product. This will make people talk
about your product and this will also give you name recognition.

- Virals: This is a new technique where you send advertisements by
e-mail to your costumers.
This advertisement can be a funny movie, a game or a contest.

These were all the advertising techniques!
Let me know which you think is the best technique.

XoXo Tessa