Advertisement by celebrities

Some brands use celebrities to promote their products.
They can choose one celebrity to play in their commercial or they can make the celebrities use their products.
These are two of ways to promote your products with the help of celebrities. Ofcourse there are also other ways.
Celebrities can also promote themselves or their products.
Britney Spears for instance has her own fragrance. In het latest video-clip she shows her fragrance.
This is also a form of promotion.




Above you see the latest video-clip of Britney Spears called 3.
At the beginning of the video-clip you can see Britney's fragrance. This is a form of promotion that Britney uses to promote her fragrance. She show’s her fans that she uses her own fragrance and that will trigger her fans to buy and wear her fragrance as well.

Also Christina Aquilera promotes her fragrances, but Christina does not do this in her video-clips.
Christina Aquilera uses a different strategy. She makes commercials about her fragrances. See the examble below.




In this commercial you see Christina en her inspiring fragrance. By showing yourself as a celebrity in a commercial you’ll get to more people. More people and specially your fans are triggered to buy your product because they see you presenting it.

Everybody can make use of any form of promotion to sell themselves or their products.
You can do this by choosing a celebrity to present your product or a celebrity can make a commercial to promote him/her-self or him/her product.
This is what Christina and Britney did. They both promoted a fragrance but they both did this with another strategy.

Which strategy do you think is better, Britney's or Christina's?
Let me know!

XoXo Tessa