Celebrities used in commercials

In the previous blog I told you about celebrities who used a promotion strategy to promote their products.
In this blog I'll tell about celebrities who coorporated with certain brands in commercials.

Eva Longoria for instance has done a lot of commercials for Loreal Paris.







Eva Longoria is a model and also an actrice in de television serie 'Desperate Housewifes'.
But nowadays she also does commercials for Nike. One of the latest nike commercials is the one below.



This commercial is about a competition between men and women. Eva Longoria also plays in this commercial and she trows away the shoes of her husband. (as you all can see in the commercial).

Showing a celebrity with a good image can raise the profit of the product or company. When people see a celebrity who has a good image in a commercial they will be more triggered to buy the product then when they see a celebrity with a bad image.

Another example of a brand who uses celebrities in his commercials is Pepsi. Pepsi is a brand for a soda like Coca Cola.
Coca Cola is their biggest competition, that is why Pepsi does everything to present their product better dan coca cola.
If you watch the commercial below you will see serveral celebrities in it. Pink, Britney Spears, Beyonce Knowles and Enrique Iglesias.
These celebrities promote the soda of Pepsi.



Showing celebrities in your commercial who use your product always makes a better impact on the customer. When a celebrity is in a commercial, the commercial will be remembered longer by the customers.
This is also one of the reasons why brands or companies use celebrities.

What do you think is another reason to use celebrities in commercials?
Please let me know what you think!

XoXo Tessa